PACKAGE DESIGN
BEVERAGE LABELS
EG TO-GO BAGS
For Evergreens’ first beverage line, I wanted to take a less is more approach, utilizing color and typography to emphasize the flavor profile up against the darkest green in the brand color palette. Each flavor icon not only resembles the flavor but one of Evergreens' primary logos as well (as seen below).
EG WRAP PAPER
EG COOKIE LABELS
MAKE A WISH X EVERGREENS TO-GO BAG
The EG cookie labels include the typeface Europa to mimic the logo and the typeface Forrest to add some playfulness. The cookie flavor name, repeated, is an aesthetic that is used quite often for marketing. Going outside of the branding colors, the background on the labels is made to stand out in the stores, with some representing the flavor profile and some using bold color.
Since lemons are yellow, that was the main branding color for this campaign. The monochromatic lemon icon resembles not only one of EG’s primary logos but also the Such A Teas beverage label. The sides of the bag have the same aesthetic as the main to-go bags I created above. The dark green handles and typography are one of the primary brand colors. I wanted to make these bags fit the campaign as much as possible while incorporating EG’s branding.