EVERGRENS X MAKE-A-WISH CAMPAIGN
For the Summer of 2024, Evergreens teamed up with Make-A-Wish Alaska & Washington and Make-A-Wish Oregon to bring joy and hope to local children with critical illnesses. For every item purchased from Evergreens' Lemon-Themed menu (including seasonal lemonade), $1 was donated to the foundation. I designed various elements for the MAW Lemon-Themed Campaign, including packaging, apparel, menu boards, and both print and digital materials. The campaign prominently featured yellow as the main branding color, reflecting the lemon theme, with accents of Evergreens' primary colors—Dark Green and Dark Brown—as well as Make-A-Wish's signature blue. The yellow monochromatic lemon icon, which echoes one of Evergreens' main logos and the Such A Teas beverage label, was used throughout the materials. Many of these items were sent to influencers and featured on social media. All of the photography pictured in the designs was taken by Brooke Fitts. Copy for print, digital, and social media was provided by the marketing team. At the bottom of this page will show photos of the campaign designs in real time.
PACKAGING
APPAREL
PRINT MATERIALS
MENU & CAMPAIGN WINDOW CLINGS
IN-STORE MENU BOARDS
COOKIE LABEL
BRAND BOARDS
A-FRAMES
TEE SHIRT & HAT
INFLUENCER POSTCARDS
SNEEZEGUARD SEASONAL VINYL MENUS
DIGITAL & SOCIAL MEDIA
TO-GO BAGS
I wanted to make these bags fit the campaign as much as possible while incorporating EG’s branding. The sides of the bag have the same aesthetic as the main to-go bags that are pictured in the Packaging section of my portfolio. The dark green handles and typography is in one of the Primary colors, Dark Green.
